March 23-25, 2025

The Ritz-Carlton Amelia Island, FL

2025 PROGRAM

Future Ready.

Purpose. People. Performance.

Taking bold actions has never been more important, and there's no better place to start moving and growing than Senior Living 100.

Our 2025 program offers cutting-edge insights from leading experts who will push us to reimagine what's possible, alongside forward-thinking operators who are driving transformative growth through technology, workforce strategies, new business models and value-based care initiatives.

SUNDAY, MARCH 23

Solidifying Senior Living's Future Through Technology

8:30 - 9:30 AM

Breakfast

Fuel up for a future-filled morning with an assortment of breakfast sandwiches, yogurts, pastries and more.

9:30 - 10:00 AM    Opening General Session

From Hospitality to Senior Living:
A Future Ready Tech Strategy

Hospitality tech expert Matt Schwartz will share his ‘Five Pillar Framework’ for systematically discovering, piloting, and integrating innovative technologies without wasting time and money. By utilizing this rigorous framework to adopt a more robust tech strategy, senior living operators can enhance care, increase occupancy, improve operational efficiency, ensure residents’ safety, amplify employee productivity, and set their organization up for long-term growth and adaptability.

Matt Schwartz
CTO
Sage Hospitality Group

The Five Pillars
  1. Business Intelligence & Analytics
  2. Customer Relationship Management
  3. Cybersecurity
  4. Increase Staff Productivity
  5. Improve Resident Experience

10:00 - 11:15 AM    General Session

AI-Powered Transformation: Peer Success Stories

Six operators will present case studies on how they are leveraging AI to boost occupancy, optimize workforce management, and elevate quality of care.

Boosting Efficiencies to the Max 

United Methodist Communities (NJ) is using AI and automation to drive efficiency, cut costs, and reduce overtime labor by 15% - but they aren’t doing it alone. They partnered with an outsourced team of specialists to pinpoint 80 key processes across seven departments that would have the greatest ROI.

Travis Gleinig
VP Innovation & CIO
United Methodist Communities

The Power of CRM Data

The Bristal (NY) has significantly grown its occupancy in last two years by using AI to mine, optimize and prioritize CRM data – enabling their sales and marketing team to better qualify leads, accelerate the sales process and close more effectively.

Amy Silva-Magalhaes
COO
The Bristal Assisted Living

RAGs (Retrieval Augment Generative) to Riches 

Cypress Living (FL) is creating operational efficiencies by deploying two AI-powered help bots that guide clinicians through chronic care pathways and assist weekend managers with expert advice.

Joe Velderman
VP Innovation
Cypress Living

Predicting Care Transitions

Arrow Senior Living (MO) is optimizing workforce management, improving care coordination, and enhancing safety and quality of care by leveraging resident data to predict care transitions, escalations, and move-outs.

Speaker to Be Announced

Improving Resident Care with AI-Driven Insights

Simpson Senior Services (PA) is drastically reducing psychotropic drug use and hospitalizations by leveraging sensors to monitor residents' real-time health and wellness data while also converting data into actionable insights.

Carol McKinley
President & CEO
Simpson Senior Services

Additional Case Study to Be Announced

11:15 - 11:50 AM    NEW IN 2025!

Tech Talks: Become a Tech-Forward Operator

Gear up for a fast-paced, tech-powered roundtable experience where small groups will chart the future of senior living technology, brainstorming the best solutions across five key areas. It's live, interactive problem-solving like never before!

  1. Interoperability Challenges (leverage disparate point solutions)
  2. The FOMO Effect Is Real (prioritize what's right for you)
  3. Breaking Through Financial Barriers (cost strategies for adoption)
  4. Uncovering Technology Inefficiencies (can AI bridge gaps in solutions?)
  5. Staff Training & Adoption (communicating tech benefits)

Facilitator to Be Announced

11:50 AM - 1:00 PM    SECOND ANNUAL

Senior Living 100 Shark Tank:
A Pitch-Fest of Emerging Tech

Six of the most innovative startups in our field will take the stage for the Second Annual Senior Living 100 Shark Tank. Our panel of 'sharks'—industry leaders with a keen eye for emerging technologies—will challenge each presenter and assess the potential of their ideas. Sharks and audience participants will vote on the most promising solutions for the senior living sector.

A Message from Mr. Wonderful!

 Emcee  ​​​​​​​ Dan Gemp, Managing Director, Strategic Markets, Unlock Health

 Sharks 

Chris Nall
Chief Technology Officer
Atria Senior Living

Zoe Zabor
Director
Primetime Partners

Additional Sharks to Be Announced

 Startups to Be Announced 

AION Biosystems

Solution: AI-powered wearable that detects early signs of infection.

Results: Reduced risk of complications, hospitalizations, and spread of infections.

Samara Barend
CEO

Composure

Solution: Turnkey, edge-network audio solution "Sound Blanket" plays sounds clinically proven to improve sleep quality of residents with dementia.

Results: Reduced use of sleep medication enhances physical and cognitive functionality for residents and decreases staff burnout.

Jeff McSpadden
Co-Founder & CEO

FASTMedical

Solution: Technology to standardize an assessment scoring model based on a resident's medical complexities for assisted living communities.

Results: Improved ability to negotiate reimbursement rates, level of care determination, and recommended staffing patterns for caregivers and nurses.

Lauren Davis
Founder & CEO

FeelBetter

Solution: AI-powered polypharmacy patient management tech providing precise, personalized, preventative care for both individuals and populations.

Results: Optimized resource allocation via precision population health, reduced hospitalizations within 30-90 days, and increased capacity of clinical pharmacists by 5x.

Liat Primor
Co-Founder & CEO

Hop In Technologies

Solution: Shuttle services and logistics software that revolutionizes workforce commutes.

Results: Enhanced productivity, retention, and economic growth.

Erich Ko
CEO & Co-Founder

Early Intervention Systems (EIS)

Solution: Software to simplify shift changes for staff.

Results: Reduction in incident reports, overtime savings, increase in ADL compliance.

Nathalya Ramirez
CEO

1:00 - 1:45 PM

Lunch

2:15 - 5:30 PM

Recreation Experiences

Pickleball Tournament
Clay Shooting
Princess Amelia River Cruise
Margarita & Ceviche Fiesta

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5:30 - 7:00 PM

Welcome Reception

MONDAY, MARCH 24

Maximizing Performance through Strategy & Leadership

7:00 - 8:00 AM

Breakfast

8:00 - 8:50 AM    General Session

CEO Panel: Own the Future

Our most visionary CEOs will reveal how they’re executing growth strategies to address the evolving needs of the aging population and a changing senior living market by providing an outline of how leaders must prepare now to ensure future success, including: 

  1. Embracing a new, better-informed consumer   
  2. Right-sizing portfolios 
  3. Forging value-based partnerships
  4. Nurturing and cultivating the workforce
  5. Differentiating in an undifferentiated marketplace
  6. Modernizing competitive threat assessment

Jim Kovac
 Moderator 
Managing Director
Senior Living 100

Holly Belter-Chesser

CEO
Atria Senior Living

Lynne Katzmann, PhD

Founder & CEO
Juniper Communities

Brandon Ribar

President & CEO
Sonida Senior Living

Erin Shadbolt

CEO
Ascension Living

Additional Speaker to Be Announced

8:50 - 9:35 AM    General Session

Innovate Your Way to a Higher NOI

Meet four standout operators who are excelling at delivering top-tier care and services without sacrificing their financial sustainability. Discover the key drivers behind their success—operational efficiencies, revenue optimization, and cost controls—and walk away with best practices to boost your own NOI.

Low Carbon, Low Costs

Kendal (PA) is both reducing costs and embodying their Quaker value of environmental stewardship by partnering with former-engineer residents to create green solutions for its communities.

Vassar Byrd
CEO
The Kendal Corporation

A Multi-Million Dollar Turnaround Story

Masonicare (CT) revitalized its bottom line with an effort that included selling a $2.5 million/year loss-making nursing home, shifting to a 50/50 public/private revenue mix, a company-wide rebranding effort, and financial transparency with staff.

Ann Collette
Chief of Strategy
Masonicare

Jon-Paul Venoit
President & CEO
Masonicare

Increase Your Cash Flow by $6 Million

Friendship Village (MO) is reaping the financial benefits of a new Life Care at Home membership model to non-residents – it’s profitable, it’s a feeder for future residents, and it enhances the integration of the CCRC with the surrounding community.

Carmen Fronczak
Chief Revenue Officer
Friendship Village Senior Services

Expand Your Pipeline with Tailored Amenities

Holbrook Life (GA) is boosting high-margin ancillary revenue and expanding its independent living pipeline with a unique Country Club model that offers luxury amenities like spas and salons for active adults in the outside community.

Jack Miller
Chief Revenue Officer
Holbrook Life

9:35 - 10:00 AM

Collaboration Break

shapiro-keynote.png10:00 - 10:45 AM    KEYNOTE

Mastering Now, Ready for Next:
Becoming a Future-Ready Senior Living Organization

To be 'future ready,' mastering what's now is just as critical as preparing for what's next. Stephen Shapiro is an expert in helping large organizations create the solid foundation and stability needed for future shifts - like managing your portfolio for a more complex resident population, diving into value-based care, or streamlining operations with AI.

Who is Stephen Shapiro?
In addition to being a best-selling author, Stephen has advised some of the largest organizations in the world on how to approach, tackle and solve their business challenges. During his high-energy, interactive keynote, he will share how senior living operators can use his "Pivotal Framework" to maximize resources, offer clarity and direction to employees, and become indispensable to residents and customers.

How will this help?
You'll get clarity on what should-and more importantly, shouldn't-change in your organization without wasting valuable dollars or staff time. And you won't just leave with new concepts but with powerful, practical tools you can use every day.

10:00 - 10:45 AM    KEYNOTE

Mastering Now, Ready for Next:
Becoming a Future-Ready Senior Living Organization

To be 'future ready,' mastering what's now is just as critical as preparing for what's next. Stephen Shapiro is an expert in helping large organizations create the solid foundation and stability needed for future shifts - like managing your portfolio for a more complex resident population, diving into value-based care, or streamlining operations with AI.

Who is Stephen Shapiro?
In addition to being a best-selling author, Stephen has advised some of the largest organizations in the world on how to approach, tackle and solve their business challenges. During his high-energy, interactive keynote, he will share how senior living operators can use his "Pivotal Framework" to maximize resources, offer clarity and direction to employees, and become indispensable to residents and customers.

How will this help?
You'll get clarity on what should-and more importantly, shouldn't-change in your organization without wasting valuable dollars or staff time. And you won't just leave with new concepts but with powerful, practical tools you can use every day.

10:45 - 11:10 AM    NEW IN 2025!

Senior Living Operator Work Group

Innovate Where You Differentiate

As your motivation increases, your performance increases. But as you become more goal-obsessed, performance actually decreases. Expanding on his “PIVOTAL” Keynote, Stephen Shapiro will facilitate collaborative workgroups to help operator executives identify your sweet spot of optimal performance and best ways to navigate this paradox.

Stephen Shapiro
Author, Innovation Instigator

Solution Partner Work Group

Elevating Your Performance with a Fighter Pilot Mindset

Solution partners need to be prepared to respond and adjust when the mission (or meeting) doesn’t go as planned. Retired Air Force Colonel and former fighter pilot Kim “KC” Campbell will share the proven concepts that help fighter pilots operate in a high-stakes environment where you have to perform under pressure and make time-critical decisions.

Kim "KC" Campbell
Keynote Speaker, Bestselling Author, Fighter Pilot

11:15 AM - 12:45 PM

Speed Meetings

These rapid-format meetings are your opportunity to connect with eight innovative and thought-leading solution partners in a low-pressure, high-energy setting. You will gain fresh insights for your most pressing business challenges and may even find a valuable new best practice – the most productive and consultative 90 minutes you will ever spend! 

I loved the speed meetings with solution partners. It provided a very productive and relevant exchange of information and ideas.

Jill Wilson
President & CEO
Otterbein SeniorLife

12:45 - 1:45 PM

Lunch

1:45 - 2:30 PM    Concurrent Sessions

The Second Annual People Playbook 

Sparks of inspiration will fly as we hear about new creative thinking to our workforce and occupancy challenges. Eight operators will present novel solutions for recruitment, leadership development, length of stay, and new residents – and leave you with a replicable playbook on how to implement them.

WORKFORCE

Supercharge ED Performance

Revel Communities (AZ) is expanding their ED hiring pool by targeting the hospitality industry and empowering them with more ownership in their roles.

Danette Opaczewski
COO & EVP Resident Experience
Revel Communities

Remove Obstacles to Professional Development

Ohio Living unleashed greater commitment and enthusiasm from their staff by identifying their professional growth obstacles – transportation, childcare, elder care, mental health, wellbeing - and implementing solutions that address them.

Dana Ullom-Vucelich
CHRO
Ohio Living

Hire for Personality

Masonicare (CT) has expanded their hiring pool and accelerated staff performance across all service lines by doubling down on the idea of hiring for personality – not for skills.

Stacy Allen
Senior Director of Administrative Services
Masonicare

Edward Dooling
Chief of Healthcare Services
Masonicare

Source Talent from Abroad

Presbyterian Homes and Services (MN) successfully sourced 25% of its RNs from the Philippines and is expanding its program to nursing assistants and more countries.

Rob Lahammer
VP Engagement & Advocacy
Presbyterian Homes and Services

RESIDENTS/CONSUMERS

Foster an Inclusive Intergenerational Community

Lasell Village (MA) is leading the charge on diversity and inclusion by taking an inside-out approach where residents and staff collaborate to ensure their community reflects the diversity of the world around them.

Zehra Abid-Wood
President
Lasell Village

Develop a High-Performance Mindset

Beztak (MI) converted more leads into new residents by massively upgrading its resident sales performance through a rigorous data analysis of both their highest performing sales staff as well as their highest performing marketing channels.

Jason Kohler
EVP Senior Living
Beztak

Increase Inquiry Calls, Eliminate Voicemails

Legend Senior Living (KS) increased inbound inquiry calls by 137% with Google’s Click-to-Call button and ensured all of those calls were answered through an urgency-driven “911 approach” to response time.

Christy Van Der Westhuizen
SVP Sales & Marketing
Legend Senior Living

Additional Presentation to Be Announced

2:45 - 4:00 PM    General Session

Live Focus Group

It’s Not Them, It’s Us:
Communicating to Wow Future Consumers

Most companies instinctively market and sell in a self-absorbed way, touting what they think consumers need.  Senior Living is no different.  But the most sophisticated marketers dive deep into the psyche of likely buyers, and then unleash a compelling marketing message about what customers truly WANT. Senior Living 100 attendees will get a crash course in consumer psychology today with a live focus group of residents, prospective senior buyers, adult children and mystery shoppers to share their consumer journey from living independently to moving into a senior living community. Get real-time insights straight from the source!

Then, a live analysis of the focus group will be led by a fortune 500 Consumer Experience expert and Senior Living marketing expert who will share their on-the-spot takeaways from the focus group and identify the actions needed to improve our connection to consumer preference.

Traci Bild
 Moderator 
Chief Visionary Officer
Bild & Co

Walter Geer III
Chief Experience Design Officer
VML

Rick Westermann
SVP & Chief Marketing Officer
Life Care Services

4:00 - 4:45 PM    SPOTLIGHT SPEAKER

Taking Leadership to New Heights with Kim “KC” Campbell

Decisive actions in critical moments foster a culture of courage and trust. Drawing from her life-changing combat experience, KC Campbell, a retired Air Force Colonel and former fighter pilot, will share insights into how to bring unusual levels of confidence into moments of adversity. She will also offer practical strategies to help your teams perform at their best despite their own encounters with adversity and uncertainty.

Kim "KC" Campbell
Keynote Speaker, Bestselling Author, Fighter Pilot

6:30 - 9:30 PM

Take Flight Reception & Dinner

TUESDAY, MARCH 25

Driving Growth through Healthcare & Business Model Innovation

7:00 - 8:00 AM

Breakfast

8:00 - 8:40 AM    General Session

Spotting and Solving Operator-Owner Misalignment—and Fast

Owner-operator misalignment is real and can be mutually disastrous. Top growth-driven operators, owners and capital providers will share how to quickly identify misalignment and pivot their strategies to align financial goals, improve communication, and build trusted partnerships.

Stephen Taylor
 Moderator 
Principal, Senior Living & Care Segment Leader​​​​​​​
CLA

Jennifer Ferrer
CFO
Integral Senior Living

Jeramy Ragsdale
Founder
Thrive Senior Living

8:45 - 9:15 AM    General Session

The Coming Wave: A Blueprint for Early Alzheimer's Detection

With Alzheimer’s cases in the U.S. set to double by 2050, senior living operators must rethink their memory care services and staffing now. Dr. Michael Hornbecker will share insights from the Davos Alzheimer Collaborative's Healthcare System Preparedness taskforce, focusing on early detection programs that can help senior living operators improve early and accurate diagnosis of Alzheimer's to improve care and length of stay.

Michael Hornbecker, MD
US Fellowship Lead, DAC Healthcare System Preparedness Program
DAVOS Alzheimer's Collaborative

9:15 - 10:00 AM    General Session

Insiders’ Take: The GUIDE to Better Memory Care

It isn’t too late to benefit from the GUIDE program’s care coordination and shared savings. Current GUIDE participants will tell us the surprising three-fold value from this program – monetarily, from shared savings; clinical improvement in their dementia care program, and a noticeable uptick in caregiver satisfaction. Also, their candid lessons learned – what you should do to avoid hiccups in this partnership.

Colleen Bottens
VP Home & Community Based Services
Lutheran Senior Services

Phil Chuang
SVP Healthcare Services
HumanGood

Jim Gera
CEO & Co-Founder
Harmonic Health

Additional Speakers to Be Announced

What is CMS's GUIDE Model?

Short for Guiding an Improved Dementia Experience, the GUIDE Model is a voluntary nationwide model test providing support to improve life for dementia patients and their unpaid caregivers. It aims to enhance quality of life, reduce caregiver strain, and help patients stay in their homes through Medicare payments for a comprehensive package of care coordination and management, caregiver education and support, and respite services.

10:00 - 10:45 AM

Collaboration Break

10:45 - 11:45 AM    General Session

The VALUE of Value-Based Care: Pathways & Results

Gain insights into the unique challenges and opportunities of implementing value-based care initiatives – from ramping up care coordination to collecting data to tracking to improving outcomes and ultimately taking full risk. Operators will share results from their initiatives and demonstrate the ROI of a personalized, outcome-driven care model that meets the evolving needs of your residents.

Wellness & Primary Care Initiatives

Commonwealth Senior Living (VA) is supporting its staff and achieving better health outcomes for its residents through “Nurse Practitioner Rounding” and “Signature Wellness” programs. Rounding Nurse Practitioner and Signature Wellness programs.

Michelle Hamilton
COO
Commonwealth Senior Living

Partnering with Payers

Ebenezer (MN) is sharing in risk and savings by teaming up with Medicare Advantage and Dual Eligible plans to offer care coordination for seniors across its campuses and beyond.

Brett Anderson
President & CEO
Ebenezer

Operator-Owned MA Plan

The Perennial Consortium, consisting of six not-for-profit operators, is by embracing full upside and downside risk by managing the healthcare spend and health outcomes of its residents.

Larry Gumina
CEO
Ohio Living

PACE (Program of All-Inclusive Care for the Elderly)

Miami Jewish Health Systems is expanding beyond its four walls by going all in on a fully capitated community-based care model that provides coordinated care to dual eligibles.

Steve Hess
EVP PACE & President, Florida PACE Centers
Miami Jewish Health Systems

Additional Case Study to Be Announced

11:45 AM - 12:30 PM    General Session

Senior Living 100 Trailblazers

Learn how innovative operators are attracting the next generation of residents by developing new models to tackle advanced wellness, affordability and memory care needs that enhance the quality of life for seniors and bolster margins for the operators.

Integrated Housing with PACE

Immanuel (NE) is developing an affordable healthcare and housing solution for low-income seniors – and creating a replicable model for communities nationwide.

Julie Kaminski
COO
Immanuel

Building Memory Care for Two

ThriveMore (NC) is improving resident satisfaction and delivering the highest-quality care by customizing the Green House model to keep couples together in the face of cognitive decline.

Jessica McCollum
COO
ThriveMore

Converting SNF Beds to Medicaid AL

Attic Angel (WI) cut costs tied to Medicare compliance by shifting from a Medicare-certified nursing home to a private-pay, Medicaid-supported assisted living facility. Is this part of a broader market trend or a unique move?

Michelle Godfrey
President & CEO
Attic Angel

Additional Trailblazers to Be Announced

12:30 - 1:30 PM

Lunch

1:15 - 5:30 PM

Recreation Experiences

Backwater Fishing
Beach Blast
Wine & Cheese Tasting
 Spa Massage

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6:30 - 9:30 PM

Taste of Amelia Island Reception & Dinner

Wednesday, March 27

7:00 - 8:30 AM

Farewell Breakfast

  • "Senior Living 100 creates a top-quality collaborative environment to work through pressing topics of the industry with fellow operators and innovative service providers."

    Brian McGill, CFO, Danbury Senior Living
  • "The content is meticulously curated, with a highly effective balance between keynotes, panels, operator case studies and innovative presentations."

    Scott Miller, Chief Marketing Officer, Garden Spot Communities
  • "Senior Living 100 sets the standard for content, speakers and attendee experience. There is not a better conference!"

    Matt Kinne, VP Growth, Lifespark
  • "It's a learning and collaboration hub integrating operators and business partners in an effort to improve, impact and transform the sector."

    Sean Kelly, President & CEO, The Kendal Corporation