2025 PROGRAM
Future Ready.
Purpose. People. Performance.
Taking bold actions has never been more important, and there's no better place to start moving and growing than Senior Living 100.
Our 2025 program offers cutting-edge insights from leading experts who will push us to reimagine what's possible, alongside forward-thinking operators who are driving transformative growth through technology, workforce strategies, new business models and value-based care initiatives.
SUNDAY, MARCH 23
Solidifying Senior Living's Future Through Technology
8:30 - 9:30 AM
Breakfast
Fuel up for a future-filled morning with an assortment of breakfast sandwiches, yogurts, pastries and more.
9:30 - 10:00 AM ▢ Opening General Session
From Hospitality to Senior Living:
A Future Ready Tech Strategy
Hospitality tech expert Matt Schwartz will share his ‘Five Pillar Framework’ for systematically discovering, piloting, and integrating innovative technologies without wasting time and money. By utilizing this rigorous framework to adopt a more robust tech strategy, senior living operators can enhance care, increase occupancy, improve operational efficiency, ensure residents’ safety, amplify employee productivity, and set their organization up for long-term growth and adaptability.
Matt Schwartz
CTO
Sage Hospitality Group
The Five Pillars
- Business Intelligence & Analytics
- Customer Relationship Management
- Cybersecurity
- Increase Staff Productivity
- Improve Resident Experience
10:00 - 11:15 AM ▢ General Session
AI-Powered Transformation: Peer Success Stories
Six operators will present case studies on how they are leveraging AI to boost occupancy, optimize workforce management, and elevate quality of care.
Boosting Efficiencies to the Max
United Methodist Communities (NJ) is using AI and automation to drive efficiency, cut costs, and reduce overtime labor by 15% - but they aren’t doing it alone. They partnered with an outsourced team of specialists to pinpoint 80 key processes across seven departments that would have the greatest ROI.
Travis Gleinig
VP Innovation & CIO
United Methodist Communities
The Power of CRM Data
The Bristal (NY) has significantly grown its occupancy in last two years by using AI to mine, optimize and prioritize CRM data – enabling their sales and marketing team to better qualify leads, accelerate the sales process and close more effectively.
Amy Silva-Magalhaes
COO
The Bristal Assisted Living
RAGs (Retrieval Augment Generative) to Riches
Cypress Living (FL) is creating operational efficiencies by deploying two AI-powered help bots that guide clinicians through chronic care pathways and assist weekend managers with expert advice.
Joe Velderman
VP Innovation
Cypress Living
Predicting Care Transitions
Arrow Senior Living (MO) is optimizing workforce management, improving care coordination, and enhancing safety and quality of care by leveraging resident data to predict care transitions, escalations, and move-outs.
Speaker to Be Announced
Improving Resident Care with AI-Driven Insights
Simpson Senior Services (PA) is drastically reducing psychotropic drug use and hospitalizations by leveraging sensors to monitor residents' real-time health and wellness data while also converting data into actionable insights.
Carol McKinley
President & CEO
Simpson Senior Services
Additional Case Study to Be Announced
11:15 - 11:50 AM ▢ NEW IN 2025!
Tech Talks: Become a Tech-Forward Operator
Gear up for a fast-paced, tech-powered roundtable experience where small groups will chart the future of senior living technology, brainstorming the best solutions across five key areas. It's live, interactive problem-solving like never before!
- Interoperability Challenges (leverage disparate point solutions)
- The FOMO Effect Is Real (prioritize what's right for you)
- Breaking Through Financial Barriers (cost strategies for adoption)
- Uncovering Technology Inefficiencies (can AI bridge gaps in solutions?)
- Staff Training & Adoption (communicating tech benefits)
Facilitator to Be Announced
11:50 AM - 1:00 PM ▢ SECOND ANNUAL
Senior Living 100 Shark Tank:
A Pitch-Fest of Emerging Tech
Six of the most innovative startups in our field will take the stage for the Second Annual Senior Living 100 Shark Tank. Our panel of 'sharks'—industry leaders with a keen eye for emerging technologies—will challenge each presenter and assess the potential of their ideas. Sharks and audience participants will vote on the most promising solutions for the senior living sector.
A Message from Mr. Wonderful!
Emcee Dan Gemp, Managing Director, Strategic Markets, Unlock Health
Sharks
Jim Coughlin
CEO
Northbridge Companies
Chris Nall
Chief Technology Officer
Atria Senior Living
Zoe Zabor
Director
Primetime Partners
Additional Sharks to Be Announced
Startups to Be Announced
AION Biosystems
Solution: AI-powered wearable that detects early signs of infection.
Results: Reduced risk of complications, hospitalizations, and spread of infections.
Samara Barend
CEO
Composure
Solution: Turnkey, edge-network audio solution "Sound Blanket" plays sounds clinically proven to improve sleep quality of residents with dementia.
Results: Reduced use of sleep medication enhances physical and cognitive functionality for residents and decreases staff burnout.
Jeff McSpadden
Co-Founder & CEO
FASTMedical
Solution: Technology to standardize an assessment scoring model based on a resident's medical complexities for assisted living communities.
Results: Improved ability to negotiate reimbursement rates, level of care determination, and recommended staffing patterns for caregivers and nurses.
Lauren Davis
Founder & CEO
FeelBetter
Solution: AI-powered polypharmacy patient management tech providing precise, personalized, preventative care for both individuals and populations.
Results: Optimized resource allocation via precision population health, reduced hospitalizations within 30-90 days, and increased capacity of clinical pharmacists by 5x.
Liat Primor
Co-Founder & CEO
Hop In Technologies
Solution: Shuttle services and logistics software that revolutionizes workforce commutes.
Results: Enhanced productivity, retention, and economic growth.
Erich Ko
CEO & Co-Founder
Early Intervention Systems (EIS)
Solution: Software to simplify shift changes for staff.
Results: Reduction in incident reports, overtime savings, increase in ADL compliance.
Nathalya Ramirez
CEO
1:00 - 1:45 PM
Lunch
2:15 - 5:30 PM
Recreation Experiences
► Pickleball Tournament
► Clay Shooting
► Princess Amelia River Cruise
► Margarita & Ceviche Fiesta
5:30 - 7:00 PM
Welcome Reception
MONDAY, MARCH 24
Maximizing Performance through Strategy & Leadership
7:00 - 8:00 AM
Breakfast
8:00 - 8:50 AM ▢ General Session
CEO Panel: Own the Future
Our most visionary CEOs will reveal how they’re executing growth strategies to address the evolving needs of the aging population and a changing senior living market by providing an outline of how leaders must prepare now to ensure future success, including:
- Embracing a new, better-informed consumer
- Right-sizing portfolios
- Forging value-based partnerships
- Nurturing and cultivating the workforce
- Differentiating in an undifferentiated marketplace
- Modernizing competitive threat assessment
Jim Kovac
Moderator
Managing Director
Senior Living 100
Holly Belter-Chesser
CEO
Atria Senior Living
Lynne Katzmann, PhD
Founder & CEO
Juniper Communities
Brandon Ribar
President & CEO
Sonida Senior Living
Erin Shadbolt
CEO
Ascension Living
Additional Speaker to Be Announced
8:50 - 9:35 AM ▢ General Session
Innovate Your Way to a Higher NOI
Meet four standout operators who are excelling at delivering top-tier care and services without sacrificing their financial sustainability. Discover the key drivers behind their success—operational efficiencies, revenue optimization, and cost controls—and walk away with best practices to boost your own NOI.
Low Carbon, Low Costs
Kendal (PA) is both reducing costs and embodying their Quaker value of environmental stewardship by partnering with former-engineer residents to create green solutions for its communities.
Vassar Byrd
CEO
The Kendal Corporation
A Multi-Million Dollar Turnaround Story
Masonicare (CT) revitalized its bottom line with an effort that included selling a $2.5 million/year loss-making nursing home, shifting to a 50/50 public/private revenue mix, a company-wide rebranding effort, and financial transparency with staff.
Ann Collette
Chief of Strategy
Masonicare
Jon-Paul Venoit
President & CEO
Masonicare
Increase Your Cash Flow by $6 Million
Friendship Village (MO) is reaping the financial benefits of a new Life Care at Home membership model to non-residents – it’s profitable, it’s a feeder for future residents, and it enhances the integration of the CCRC with the surrounding community.
Carmen Fronczak
Chief Revenue Officer
Friendship Village Senior Services
Expand Your Pipeline with Tailored Amenities
Holbrook Life (GA) is boosting high-margin ancillary revenue and expanding its independent living pipeline with a unique Country Club model that offers luxury amenities like spas and salons for active adults in the outside community.
Jack Miller
Chief Revenue Officer
Holbrook Life
9:35 - 10:00 AM
Collaboration Break
10:00 - 10:45 AM ▢ KEYNOTE
Mastering Now, Ready for Next:
Becoming a Future-Ready Senior Living Organization
To be 'future ready,' mastering what's now is just as critical as preparing for what's next. Stephen Shapiro is an expert in helping large organizations create the solid foundation and stability needed for future shifts - like managing your portfolio for a more complex resident population, diving into value-based care, or streamlining operations with AI.
Who is Stephen Shapiro?
In addition to being a best-selling author, Stephen has advised some of the largest organizations in the world on how to approach, tackle and solve their business challenges. During his high-energy, interactive keynote, he will share how senior living operators can use his "Pivotal Framework" to maximize resources, offer clarity and direction to employees, and become indispensable to residents and customers.
How will this help?
You'll get clarity on what should-and more importantly, shouldn't-change in your organization without wasting valuable dollars or staff time. And you won't just leave with new concepts but with powerful, practical tools you can use every day.
10:00 - 10:45 AM ▢ KEYNOTE
Mastering Now, Ready for Next:
Becoming a Future-Ready Senior Living Organization
To be 'future ready,' mastering what's now is just as critical as preparing for what's next. Stephen Shapiro is an expert in helping large organizations create the solid foundation and stability needed for future shifts - like managing your portfolio for a more complex resident population, diving into value-based care, or streamlining operations with AI.
Who is Stephen Shapiro?
In addition to being a best-selling author, Stephen has advised some of the largest organizations in the world on how to approach, tackle and solve their business challenges. During his high-energy, interactive keynote, he will share how senior living operators can use his "Pivotal Framework" to maximize resources, offer clarity and direction to employees, and become indispensable to residents and customers.
How will this help?
You'll get clarity on what should-and more importantly, shouldn't-change in your organization without wasting valuable dollars or staff time. And you won't just leave with new concepts but with powerful, practical tools you can use every day.
10:45 - 11:10 AM ▢ NEW IN 2025!
Senior Living Operator Work Group
Innovate Where You Differentiate
As your motivation increases, your performance increases. But as you become more goal-obsessed, performance actually decreases. Expanding on his “PIVOTAL” Keynote, Stephen Shapiro will facilitate collaborative workgroups to help operator executives identify your sweet spot of optimal performance and best ways to navigate this paradox.
Stephen Shapiro
Author, Innovation Instigator
Solution Partner Work Group
Elevating Your Performance with a Fighter Pilot Mindset
Solution partners need to be prepared to respond and adjust when the mission (or meeting) doesn’t go as planned. Retired Air Force Colonel and former fighter pilot Kim “KC” Campbell will share the proven concepts that help fighter pilots operate in a high-stakes environment where you have to perform under pressure and make time-critical decisions.
Kim "KC" Campbell
Keynote Speaker, Bestselling Author, Fighter Pilot
11:15 AM - 12:45 PM
Speed Meetings
These rapid-format meetings are your opportunity to connect with eight innovative and thought-leading solution partners in a low-pressure, high-energy setting. You will gain fresh insights for your most pressing business challenges and may even find a valuable new best practice – the most productive and consultative 90 minutes you will ever spend!
I loved the speed meetings with solution partners. It provided a very productive and relevant exchange of information and ideas.
12:45 - 1:45 PM
Lunch
1:45 - 2:30 PM ▢ Concurrent Sessions
The Second Annual People Playbook
Sparks of inspiration will fly as we hear about new creative thinking to our workforce and occupancy challenges. Eight operators will present novel solutions for recruitment, leadership development, length of stay, and new residents – and leave you with a replicable playbook on how to implement them.
WORKFORCE
Supercharge ED Performance
Revel Communities (AZ) is expanding their ED hiring pool by targeting the hospitality industry and empowering them with more ownership in their roles.
Danette Opaczewski
COO & EVP Resident Experience
Revel Communities
Remove Obstacles to Professional Development
Ohio Living unleashed greater commitment and enthusiasm from their staff by identifying their professional growth obstacles – transportation, childcare, elder care, mental health, wellbeing - and implementing solutions that address them.
Dana Ullom-Vucelich
CHRO
Ohio Living
Hire for Personality
Masonicare (CT) has expanded their hiring pool and accelerated staff performance across all service lines by doubling down on the idea of hiring for personality – not for skills.
Stacy Allen
Senior Director of Administrative Services
Masonicare
Edward Dooling
Chief of Healthcare Services
Masonicare
Source Talent from Abroad
Presbyterian Homes and Services (MN) successfully sourced 25% of its RNs from the Philippines and is expanding its program to nursing assistants and more countries.
Rob Lahammer
VP Engagement & Advocacy
Presbyterian Homes and Services
RESIDENTS/CONSUMERS
Foster an Inclusive Intergenerational Community
Lasell Village (MA) is leading the charge on diversity and inclusion by taking an inside-out approach where residents and staff collaborate to ensure their community reflects the diversity of the world around them.
Zehra Abid-Wood
President
Lasell Village
Develop a High-Performance Mindset
Beztak (MI) converted more leads into new residents by massively upgrading its resident sales performance through a rigorous data analysis of both their highest performing sales staff as well as their highest performing marketing channels.
Jason Kohler
EVP Senior Living
Beztak
Increase Inquiry Calls, Eliminate Voicemails
Legend Senior Living (KS) increased inbound inquiry calls by 137% with Google’s Click-to-Call button and ensured all of those calls were answered through an urgency-driven “911 approach” to response time.
Christy Van Der Westhuizen
SVP Sales & Marketing
Legend Senior Living
Additional Presentation to Be Announced
2:45 - 4:00 PM ▢ General Session
Live Focus Group
It’s Not Them, It’s Us:
Communicating to Wow Future Consumers
Most companies instinctively market and sell in a self-absorbed way, touting what they think consumers need. Senior Living is no different. But the most sophisticated marketers dive deep into the psyche of likely buyers, and then unleash a compelling marketing message about what customers truly WANT. Senior Living 100 attendees will get a crash course in consumer psychology today with a live focus group of residents, prospective senior buyers, adult children and mystery shoppers to share their consumer journey from living independently to moving into a senior living community. Get real-time insights straight from the source!
Then, a live analysis of the focus group will be led by a fortune 500 Consumer Experience expert and Senior Living marketing expert who will share their on-the-spot takeaways from the focus group and identify the actions needed to improve our connection to consumer preference.
Traci Bild
Moderator
Chief Visionary Officer
Bild & Co
Walter Geer III
Chief Experience Design Officer
VML
Rick Westermann
SVP & Chief Marketing Officer
Life Care Services
4:00 - 4:45 PM ▢ SPOTLIGHT SPEAKER
Taking Leadership to New Heights with Kim “KC” Campbell
Decisive actions in critical moments foster a culture of courage and trust. Drawing from her life-changing combat experience, KC Campbell, a retired Air Force Colonel and former fighter pilot, will share insights into how to bring unusual levels of confidence into moments of adversity. She will also offer practical strategies to help your teams perform at their best despite their own encounters with adversity and uncertainty.
Kim "KC" Campbell
Keynote Speaker, Bestselling Author, Fighter Pilot
6:30 - 9:30 PM
Take Flight Reception & Dinner
TUESDAY, MARCH 25
Driving Growth through Healthcare & Business Model Innovation
7:00 - 8:00 AM
Breakfast
8:00 - 8:40 AM ▢ General Session
Spotting and Solving Operator-Owner Misalignment—and Fast
Owner-operator misalignment is real and can be mutually disastrous. Top growth-driven operators, owners and capital providers will share how to quickly identify misalignment and pivot their strategies to align financial goals, improve communication, and build trusted partnerships.
Stephen Taylor
Moderator
Principal, Senior Living & Care Segment Leader
CLA
Jennifer Ferrer
CFO
Integral Senior Living
Max Newland
Managing Director
Newland Realty Capital
Jeramy Ragsdale
Founder
Thrive Senior Living
8:45 - 9:15 AM ▢ General Session
The Coming Wave: A Blueprint for Early Alzheimer's Detection
With Alzheimer’s cases in the U.S. set to double by 2050, senior living operators must rethink their memory care services and staffing now. Dr. Michael Hornbecker will share insights from the Davos Alzheimer Collaborative's Healthcare System Preparedness taskforce, focusing on early detection programs that can help senior living operators improve early and accurate diagnosis of Alzheimer's to improve care and length of stay.
Michael Hornbecker, MD
US Fellowship Lead, DAC Healthcare System Preparedness Program
DAVOS Alzheimer's Collaborative
9:15 - 10:00 AM ▢ General Session
Insiders’ Take: The GUIDE to Better Memory Care
It isn’t too late to benefit from the GUIDE program’s care coordination and shared savings. Current GUIDE participants will tell us the surprising three-fold value from this program – monetarily, from shared savings; clinical improvement in their dementia care program, and a noticeable uptick in caregiver satisfaction. Also, their candid lessons learned – what you should do to avoid hiccups in this partnership.
Colleen Bottens
VP Home & Community Based Services
Lutheran Senior Services
Phil Chuang
SVP Healthcare Services
HumanGood
Jim Gera
CEO & Co-Founder
Harmonic Health
Additional Speakers to Be Announced
What is CMS's GUIDE Model?
Short for Guiding an Improved Dementia Experience, the GUIDE Model is a voluntary nationwide model test providing support to improve life for dementia patients and their unpaid caregivers. It aims to enhance quality of life, reduce caregiver strain, and help patients stay in their homes through Medicare payments for a comprehensive package of care coordination and management, caregiver education and support, and respite services.
10:00 - 10:45 AM
Collaboration Break
10:45 - 11:45 AM ▢ General Session
The VALUE of Value-Based Care: Pathways & Results
Gain insights into the unique challenges and opportunities of implementing value-based care initiatives – from ramping up care coordination to collecting data to tracking to improving outcomes and ultimately taking full risk. Operators will share results from their initiatives and demonstrate the ROI of a personalized, outcome-driven care model that meets the evolving needs of your residents.
Wellness & Primary Care Initiatives
Commonwealth Senior Living (VA) is supporting its staff and achieving better health outcomes for its residents through “Nurse Practitioner Rounding” and “Signature Wellness” programs.
Michelle Hamilton
COO
Commonwealth Senior Living
Partnering with Payers
Ebenezer (MN) is sharing in risk and savings by teaming up with Medicare Advantage and Dual Eligible plans to offer care coordination for seniors across its campuses and beyond.
Brett Anderson
President & CEO
Ebenezer
Operator-Owned MA Plan
The Perennial Consortium, consisting of six not-for-profit operators, is by embracing full upside and downside risk by managing the healthcare spend and health outcomes of its residents.
Larry Gumina
CEO
Ohio Living
PACE (Program of All-Inclusive Care for the Elderly)
Miami Jewish Health Systems is expanding beyond its four walls by going all in on a fully capitated community-based care model that provides coordinated care to dual eligibles.
Steve Hess
EVP PACE & President, Florida PACE Centers
Miami Jewish Health Systems
Additional Case Study to Be Announced
11:45 AM - 12:30 PM ▢ General Session
Senior Living 100 Trailblazers
Learn how innovative operators are attracting the next generation of residents by developing new models to tackle advanced wellness, affordability and memory care needs that enhance the quality of life for seniors and bolster margins for the operators.
Integrated Housing with PACE
Immanuel (NE) is developing an affordable healthcare and housing solution for low-income seniors – and creating a replicable model for communities nationwide.
Julie Kaminski
COO
Immanuel
Building Memory Care for Two
ThriveMore (NC) is improving resident satisfaction and delivering the highest-quality care by customizing the Green House model to keep couples together in the face of cognitive decline.
Jessica McCollum
COO
ThriveMore
Converting SNF Beds to Medicaid AL
Attic Angel (WI) cut costs tied to Medicare compliance by shifting from a Medicare-certified nursing home to a private-pay, Medicaid-supported assisted living facility. Is this part of a broader market trend or a unique move?
Michelle Godfrey
President & CEO
Attic Angel
Additional Trailblazers to Be Announced
12:30 - 1:30 PM
Lunch
1:15 - 5:30 PM
Recreation Experiences
► Backwater Fishing Derby
► Beach Blast
► Wine & Cheese Rivalry: USA vs France
► Spa Massage
6:30 - 9:30 PM
Taste of Amelia Island Reception & Dinner
Wednesday, March 26
7:00 - 8:30 AM