March 23-25, 2025

The Ritz-Carlton Amelia Island, FL

2024 Program.

Senior Living 100 brings together senior living's most influential leaders for highly strategic discussions about elevating your organization – and our entire sector – to new heights.

The 2024 program showcased invaluable insights from outside experts, who will challenge us to reimagine our future, and operators who are successfully implementing innovative initiatives to maximize growth potential and enhance their image – in areas such as workforce development, resident empowerment, technology, and more.

The 2025 Program will be announced in the fall.

Sunday, March 24

9:00 - 10:00 AM


Fuel up for a future-filled morning with an assortment of breakfast sandwiches, yogurts, pastries and more.

10:00 - 10:45 AM    Opening General Session

An Exclusive Interview with Best Buy Health & AARP

Ben Zaniello, MD, Chief Medical Officer of Best Buy Health – one of the most transformational retail and technology companies – will sit down with Andy Miller, the founder of AARP’s AgeTech Collaborative to answer your burning questions on the strategic power of technology in senior living and how connected tech delivers competitive business advantages, drives resident-centered care, and improves wellbeing for your residents and staff.

Ben Zaniello, MD
Chief Medical Officer
Best Buy Health

Andrew Miller
SVP, AARP Innovation Labs

10:45 - 11:30 AM    General Session

Double Down on Data

Operators are deploying smart applications to collect, coordinate and unify data from disparate point solutions. A panel of tech and operator executives will discuss their strategies for implementing and utilizing the tech solutions that gather and disseminate data to the right individuals – enabling you to make strategic decisions that boost productivity and efficiency across occupancy, labor, operations, and resident care.

Martha Hurr Ertl
VP Systems Transformation
Presbyterian Homes & Services

Tisson Mathew
Founder & CEO

Nick Patel
ThriveWell Tech

 Moderator  ​​​​​​​ Bryan Ziebart, Principal, Insight Living

11:30 AM - 12:30 PM    NEW IN 2024!

Senior Living 100 Shark Tank:
A Pitch-Fest of Emerging Tech for Senior Living

Six of the most promising technology startups will make their Senior Living 100 Shark Tank debut to a panel of investors, leading executives, and you. Our panel of “sharks” – leaders with an interest in nascent technologies – will question each presenter and debate the viability of their respective concepts, and you will have a chance to vote on the most promising models for our sector.

 Emcee  ​​​​​​​ Dan Gemp, President, Dreamscape Marketing


Jim Coughlin
Northbridge Companies

Katy Fike, PhD
Managing Director
Generator Ventures

Andrew Miller
SVP, AARP Innovation Labs

Chris Nall
Chief Technology Officer
Atria Senior Living


AION Biosystems

Solution: AI-powered wearable that detects early signs of infection.

Results: Reduced risk of complications, hospitalizations, and spread of infections.

Samara Barend


Solution: Turnkey, edge-network audio solution "Sound Blanket" plays sounds clinically proven to improve sleep quality of residents with dementia.

Results: Reduced use of sleep medication enhances physical and cognitive functionality for residents and decreases staff burnout.

Jeff McSpadden
Co-Founder & CEO


Solution: Technology to standardize an assessment scoring model based on a resident's medical complexities for assisted living communities.

Results: Improved ability to negotiate reimbursement rates, level of care determination, and recommended staffing patterns for caregivers and nurses.

Lauren Davis
Founder & CEO


Solution: AI-powered polypharmacy patient management tech providing precise, personalized, preventative care for both individuals and populations.

Results: Optimized resource allocation via precision population health, reduced hospitalizations within 30-90 days, and increased capacity of clinical pharmacists by 5x.

Liat Primor
Co-Founder & CEO

Hop In Technologies

Solution: Shuttle services and logistics software that revolutionizes workforce commutes.

Results: Enhanced productivity, retention, and economic growth.

Erich Ko
CEO & Co-Founder

Early Intervention Systems (EIS)

Solution: Software to simplify shift changes for staff.

Results: Reduction in incident reports, overtime savings, increase in ADL compliance.

Nathalya Ramirez

12:30 - 1:30 PM


1:30 - 5:15 PM

Recreation Experiences

Whale Watching
The Amazing Race
E-Bike Tour of Laguna Beach
Hiking Strands Beach
Sushi & Sake

  • slide
  • slide
  • slide
  • slide
  • slide

5:30 - 7:00 PM

Sunset Reception

Monday, March 25

7:00 - 8:00 AM


8:00 - 8:50 AM    General Session

A View from the C-Suite: Positioning for Success

A drastic demographic shift is rapidly approaching, with only two years until the first Baby Boomers turn 80. Four CEOs will offer a macro-outlook of the formidable challenges we're facing, share specific strategies to help manage the incoming boon, and outline what we should prepare for now to thrive in the future.

Leigh Ann Barney

President & CEO
Trilogy Health Services

Collette Gray

President & CEO
Integral Senior Living & Solstice Senior Living

Sheri Peifer

President & CEO

Lisa Rogers

Co-Founder, President & Chief Clinical Officer
Distinctive Living

 Moderator  ​​​​​​​ Jen Cross, Associate Managing Director, Senior Living 100

8:50 - 9:30 AM    General Session

Creative Concepts to Conquer Capital Challenges

With capital, labor and tech expenses on the rise, operators are facing constraints on their growth plans. Investors and operators will discuss how to navigate the dislocated capital markets and develop unique strategies to leverage cost-restrictive portfolio growth.

Aaron Fish
Stellar Senior Living

Jerry Liang
Benchmark Senior Living

James Scribner
Scribner Capital

 Moderator  ​​​​​​​ Stephen Taylor, Principal - Senior Living & Care Segment Leader, CLA

9:30 - 9:45 AM

Collaboration Break

9:50 - 10:40 AM    Concurrent Sessions

The People Playbook: Empower. Collaborate. Thrive. 

Sparks of inspiration will fly as we apply new creative thinking to our workforce challenge. Hear from operators with unique solutions for recruitment, retention, and leadership development – and leave with a replicable playbook on how to implement them yourself.


Rev Up Recruitment with Digital Marketing Strategies

Covenant Living will share how to triple your employee applicant pool by deploying the latest digital marketing strategies for prospecting candidates.

Fran Palma
SVP Integrated Marketing & Digital Strategies
Covenant Living Communities & Services

Expand your Workforce through an Apprentice Program

Trilogy Health Services is building up its supply of workers through a robust apprentice program, which includes tuition reimbursement, wage increases and career development – and has yielded an 18% increase in employees year-over-year.

Todd Kiziminski
VP Talent Acquisition
Trilogy Health Services

Increase the Supply of Workers Through University Partnerships

Vision Centre is collaborating with 25 universities to create a senior care curriculum aimed at fostering careers in senior care and, ultimately, enhancing the pool of talent in the senior care sector.

Doug Olson
President & CEO
Vision Centre

Replicate “Moneyball” to Attract Executive Directors

Pegasus Senior Living is teaming up with a University of Texas professor to apply Billy Beane’s Moneyball strategy – identifying hidden drivers through big data and predictive analytics – to recruit highly successful EDs.

Chris Hollister
Co-Founder, CEO & Chair
Pegasus Senior Living


Grow Your Workforce with a U.S. Citizenship Playbook

Goodwin Living Foundation created a highly successful Citizenship Grant Program that covers the $725 cost of the U.S. Citizenship application fee to increase retention and spread the word to other international recruits.

Valerie Burke
Chief Philanthropy Officer
Goodwin Living

Cultivate a Coaching Culture to Develop the Next Generation of Leaders

Brio Living has gone all in on leadership development by creating a stronger connection between leaders and team members, resulting in a decreased annual turnover of 10% and improved retention by 11%.

Michelle Baldwin Henderson, CHRO
Brio Living Services

Nicole Maag
Chief of Residential Services
Brio Living Services

Eliminate Contract Labor thru Data and Frontline Staff Empowerment

Cedar Community is utilizing data-informed technologies and AI to empower and engage frontline staff and eliminate 100% of their long-term contract labor.

Nicole Pretre
President & CEO
Cedar Community

Empower Team Members to Drive Company Success through “Ownership”

Sienna Living created two recognition programs – SOAR and Spark – to drive engagement and build a culture of ownership for frontline team members.

Nitin Jain
President & CEO
Sienna Senior Living

Olga Giovanniello
Sienna Senior Living

10:45 - 11:10 AM    NEW IN 2024!

Operator Reception

This intimate setting allows you to briefly bounce ideas off executives facing the same challenges, get an opinion from someone outside your organization, or regroup with your team.

11:10 AM - 12:30 PM

Speed Meetings

These rapid-format meetings are your opportunity to connect with eight innovative and thought-leading solution partners in a low-pressure, high-energy setting. You will gain fresh insights for your most pressing business challenges and may even find a valuable new best practice – the most productive and consultative 80 minutes you will ever spend! 

I loved the speed meetings with solution partners. It provided a very productive and relevant exchange of information and ideas.

Jill Wilson
President & CEO
Otterbein SeniorLife

12:30 - 1:30 PM


1:30 - 1:50 PM    General Session

Capturing Your Share of the Trillion Dollar 55+ Market

Using more than 4 million data points, Age of Majority CEO Jeff Weiss has unlocked the key to engaging this diverse 55+ demographic, converting them to residents and opening the door to additional revenue streams. Jeff will share how to effectively market to Boomers: focus on their needs and preferences, and convert traditional messaging into digital.

Jeff Weiss
President & CEO
Age Of Majority

1:50 - 2:15 PM    General Session

Identity Crisis: Bold Initiatives to Reframe Senior Living 

More than 38% of consumers think all retirement communities are nursing homes. It's imperative that we reshape this perception. Forward-thinking operators will demonstrate how their innovative messaging and programming effectively debunks this misconception while attracting new residents.

Glencroft Center for Modern Aging

Through revolutionary marketing strategies and a proprietary wellness program that's free to all residents, this Arizona life plan community rebranded itself into a hub of modern aging that emphasizes a full, active, and purposeful life.

Steve Heller
VP & Director of Operations, ZoeLife

Arrow Senior Living

Dubbed the ‘Culture Club’, Arrow’s marketing team are pros at finding innovative ways to dispel the stigma surrounding senior living for adult children and future residents through their Nicely News YouTube broadcast that shares positive community stories and promoting #whatseniorlivinglookslike on social media.

Stephanie Harris

Amanda Tweten

2:15 - 3:00 PM    General Session

The Hidden Value of Social Media: Granfluencers & Brand Deals

‘Granfluencers’ are challenging the stigma that social media is for the young. In this engaging session, learn the art of transforming your residents into community ambassadors who can showcase the awesomeness of aging in senior living and how to unlock new revenue streams through partnerships with corporate brands targeting seniors on these platforms.

Part I

A social media expert and a 'granfluencer' will provide insight into how consumer behavior is evolving, highlight which social media platforms are most lucrative, and offer guidance on crafting successful brand partnerships.

Dylan Conroy
Chief Revenue Officer
The Social Standard

Lydia Christopher
"Champagne Glamma"

Part II

Alongside Dash Media, Methodist Retirement Communities will share their strategy of leveraging residents to bolster their social media presence, dispel misconceptions about senior living, convert leads, and promote resident wellbeing.

Alan Brown
President & CEO
Methodist Retirement Communities

Nathan Jones
Dash Media

3:30 - 4:30 PM  ▢  NEW IN 2024!

In this highly consultative and interactive session, intimate groups of executives and experts will collaborate on strategic initiatives to help senior living thrive in the future.
In this highly consultative and interactive session, intimate groups of executives and experts will collaborate on strategic initiatives to help senior living thrive in the future.

Put the Hospital (@ Home) in Hospitality

Discuss the potential of advancing partnerships with payers and health systems to develop a Hospital @ Home model for residents needing high-acuity care.

Dave Zimmerman
SVP Growth
Inbound Health

Mission-Centric Cost Management

Explore strategies focused on cost management innovation that aligns with your mission.

Wendy Nowokunski
Northbridge Companies

Converting Residents thru Data-Driven Relationships

Empower your sales team with data to identify hidden customers and cultivate relationships with this new, more informed generation of buyers.

Evan Friedkin
Head of Business Development

Seize the (Adult) Day

Delve into the sustainable economic framework of adult day and its synergy with an established senior housing portfolio.

Merle Griff, PhD
Founder & CEO

6:00 - 10:00 PM    Reception, Dinner & After Glow

Laguna Palooza

Join us for a spectacular festival-filled evening featuring live local musicians and a jaw-dropping sunset. After dinner, we'll dance the night away!

Tuesday, March 26

7:00 - 8:00 AM


8:00 - 8:30 AM    General Session

Our New Reality: The Impact of Higher Acuity

With 11 communities across the West, Generations has firsthand experience managing higher acuity residents in states with vastly different regulations. President & COO Kathy LeVee will share the opportunities and challenges this presents – like Oregon's Acuity-Based Staffing Tool – and offer best practices for navigating similar situations. Regulatory expert Alfred Johnson will also give insider insight into regulators' processes so operators can more efficiently collaborate with their state regulators on shaping current and future policies.   

Kathy LeVee
President & COO

Amber Rogotzke
President / Principal

Health Dimensions Group

 Moderator  ​​​​​​​ Jim Kovac, Managing Director, Senior Living 100

8:30 - 9:30 AM    General Session

Show Me the (Healthcare Premium) Money! 

You're already generating the value payers want – from coordinating care to collecting data to improving outcomes – but how do you get paid for it? Healthcare experts will discuss how you can monetize that value to capture a larger share of the insurance premium dollar.

Erin Denholm
Chief Nursing Officer

Rajiv Patel, MD
Bluestone Physicians

Joelle Poe
Centered Care

Karen Schulte
President of Medicare
SCAN Health Plan

 Moderator  ​​​​​​​ Alan Fairbanks, Owner, Bickford Senior Living

9:30 - 10:20 AM    General Session

The Healthcare Opportunity – With AND Without Risk

Operators will present a series of healthcare case studies from across the risk spectrum that address the opportunities and challenges of moving beyond a social model.

Joining a Value Based Care Alliance

Jerrold Frumm
Vice Chairman & CIO
Senior Lifestyle Corporation

Owning a Primary Care Physician Group

Kristin Harris
Nye Health Services

Building a Healthcare Model for Payers

Phil Gisi
President & CEO
Edgewood Healthcare

Wellness Rooted Value Based Care

Stephanie Boreale
National Director of Health Services
Watermark Retirement Communities

10:20 - 11:05 AM

Collaboration Break

11:05 - 11:55 AM    General Session

Senior Living 100 Trailblazers

Innovative operators will share how they are attracting the next generation of residents by developing advanced wellness and memory care models that enhance the quality of life for seniors and bolster operating margins for the operator.

Driving Census with Outpatient Memory Care

Abe’s Garden “outpatient” memory care program (The Hearthstone Institute) has been a game changer for its occupancy by using evidence-based approaches for residents and in-depth training for staff.

Chris Coelho
Abe's Garden

Retrofitting Offices to Create an Urban Village

Remote work has created an opportunity in NYC to convert an office building to an affordable, multigenerational urban community that utilizes neighborhood amenities (nearby parks, public programming) to reduce costs.

Matthias Hollwich
Founding Principal

Pioneering Next Gen Behavioral Health

Seattle-based GenCare Lifestyle is partnering with behavioral health virtual care startup Rippl Care to provide on-demand care and support for independent, assisted and dementia care residents, resulting in mental health plan optimization and reduced ER visits/hospitalizations.

Leon Grundstein
Founder & CEO
GenCare Lifestyle

Creating Solutions for the Middle Market

Ohio-based United Church Homes is developing a geographically-focused, scalable middle market strategy that redefines traditional amenities, staffing ratios, services and pricing structures to attract The Forgotten Middle

Terry Spitznagel
Senior EVP & Chief Growth Officer
United Church Homes

Tech-Enabled Transformation of Senior Living

Backed by industry pioneers, the recently launched SLTC (Brentwood, TN) is focusing on value-based care by integrating technology to enhance wellness, collect and coordinate data and negotiate with payers.

Arnie Whitman

11:55 AM - 12:25 PM    General Session

Shaping Senior Living's Future Together

As regulatory oversight increases and our public image is criticized, we must mount a united effort to influence regulatory framework in our favor and promote the positive outcomes our services offer. Leaders from Argentum, ASHA, and NIC will discuss the initiatives that are most pertinent to our future success – from immigration reform to consumer education – and how all of us play a role in shaping those efforts.

Ray Braun
President & CEO

David Schless
President & CEO

Paul Williams
VP Government Relations

 Moderator  ​​​​​​​ Jim Kovac, Managing Director, Senior Living 100

12:25 - 1:30 PM


2:15 - 5:45 PM

Recreation Experiences

Sailing Regatta
The Ritz-Carlton Spa
Kitchen Showdown
Hiking Crystal Cove
Pickleball Clinic

  • slide
  • slide
  • slide
  • slide
  • slide

6:00 - 9:30 PM    Reception, Dinner & Social

Bohemian Basel

Immerse yourself in an unforgettable evening that fuses the artistic flair of Miami's Art Basel with the laid-back, boho chic atmosphere of Laguna Beach as local artists showcase their impressive works against the stunning backdrop of the Pacific Ocean. 

Wednesday, March 27

7:00 - 8:30 AM

Farewell Breakfast

  • "Senior Living 100 creates a top-quality collaborative environment to work through pressing topics of the industry with fellow operators and innovative service providers."

    Brian McGill, CFO, Danbury Senior Living
  • "The content is meticulously curated, with a highly effective balance between keynotes, panels, operator case studies and innovative presentations."

    Scott Miller, Chief Marketing Officer, Garden Spot Communities
  • "Senior Living 100 sets the standard for content, speakers and attendee experience. There is not a better conference!"

    Matt Kinne, VP Growth, Lifespark
  • "It's a learning and collaboration hub integrating operators and business partners in an effort to improve, impact and transform the sector."

    Sean Kelly, President & CEO, The Kendal Corporation