Occupancy may be up, but market penetration has stalled and outdated models are not keeping pace with consumer expectations. This series reveals how to harness authentic storytelling to breakthrough to families and teams that shifts senior living from a crisis-driven decision into a confident choice. You’ll walk away with a practical roadmap to drive demand, build trust, and redefine the experience of aging.
The VITALS Framework equips leaders to win over the 89% of seniors who currently ignore senior living by aligning capital, care, and consumer value to transform senior living from passive occupancy to active value creation.
A seasoned home care executive will challenge CEOs to reposition senior living as the hub for longevity, wellness, and consumer value. Learn how to move from defense to offense in value-based care by seizing white-space opportunities, building partnerships, and applying clear frameworks in care navigation, crisis response, palliative support, and personal care.
Senior living’s value isn’t just in buildings; it’s in your caregivers. Through documentaries that showcase authentic caregiver stories, see how you can empower them to help shape your brand, engage families and attract talent.
Senior living leaders reveal how purposeful storytelling can align teams, strengthen trust with families, and elevate brand identity. Learn proven methods to capture real experiences and translate them into powerful narratives that inspire culture, loyalty, and growth.
Aging is in and pop culture is proving it. From fashion runways to blockbuster films, older adults are icons of style, strength, and individuality. It’s time senior living caught the wave and turned the cultural cool of aging into a powerful brand advantage that attracts Active Agers and fuels growth.
