March 8-10, 2026

Hotel del Coronado, CA

Monday, March 9, 2026
10:20 AM - 11:10 AM
Workshop
Middle Market Models: Capturing 16+ Million Seniors

The middle market opportunity is massive but the path to capture it is complex. This interactive workshop will unpack bold models, innovative financing, and operational strategies that can bridge the affordability gap. Walk away with actionable insights to design sustainable communities that meet demand, balance cost pressures, and deliver strong returns.

Speakers
Laura Lamb
President & CEO
Episcopal Retirement Services
Laurie Schultz
Principal and Co-Founder
Avenue Development